"Bitcoin" and "Ethereum" Google Search Interest Slightly Improved in March, Reaching Yearly Highs

Jinse reports that in March 2025, the Google search interest for "Bitcoin" was 34, the highest level so far in 2025. The search interest was only 31 in January and 27 in February. This marked a monthly relative increase of 26% in "Bitcoin" search volume, also indicating a reversal in the declining trend of this indicator since November 2024. Similarly, in March, the Google search interest for "Ethereum" also reached a year-to-date high of 19.

This is a slight increase from February's 16. Analysts suggest that although it is still far from previous cycle peaks, the rise in Google's search interest for Bitcoin and Ethereum in March may reflect a renewed curiosity among retail investors, at least better than the performance so far in 2025. A broader theory for the rise in Bitcoin interest in March could be the newly announced tariffs by the United States, which might have reignited the long-associated narrative of Bitcoin as "digital gold" and a "store of value," especially amid heightened geopolitical or macroeconomic tensions. This theory is supported by the BTC to SPX ratio, which has increased by over 8% since the announcement of "Liberation Day" tariffs on April 2.