• BNB Chain shifts to direct token purchases to boost ecosystem growth and liquidity.
  • Projects must meet strict rules as BNB Chain tightens its incentive program.

BNB Chain’s $100 million incentive program is now undergoing a major overhaul. Instead of providing encouragement through token listings on traditional exchanges, they are now switching to a model of directly purchasing tokens from projects that are deemed worthy.

The reason is simple—after three weeks of evaluation, the old approach turned out to be less liquid and did not make the ecosystem more vibrant.

The BNB Chain Foundation will disburse a minimum of $100,000 in tokens from each eligible project. They have a number of strict requirements that must be met in order to get the funds.

For example, trading-based projects must have a minimum market cap of $1 million, a minimum daily volume of $200,000, and at least 300 daily active traders. Meanwhile, those based on TVL must have a value of US$20 million.

🚨JUST IN: @BNBCHAIN INTRODUCES UPGRADE TO $100M INCENTIVE PROGRAM

— BSCN Headlines (@BSCNheadlines) April 18, 2025

Healthy Projects Only: BNB Chain Sets the Standard

Security and transparency are also a top priority. The ten largest accounts (except exchange wallets and CZ’s) are not allowed to hold more than 10% of the total token supply.

Token contracts must also be verified on BSCScan or at least have passed a security audit. Token distribution must also be carried out in stages. The point is, projects that want to join must be serious and have a healthy structure.

On the other hand, CNF previously reported that BNB Chain has also integrated the JUSD stablecoin, which is backed by US money market assets.

This stablecoin promises easy redemption 24/7, without drama. Jiritsu Network also oversees its transparency with zkMPC technology, ensuring that its reserves really exist through verification from BENJI funds. This could be a solution for those looking for stability without the hassle.

Real Builders, Real Talk, Real Utility

Not long ago, they also succeeded in rolling out the BNB AI Hack program. This global hackathon launched in February 2025 targets AI integration in Web3, and the results are no joke. One of the winners, Tutorial Agent, is now listed on more than 30 exchanges, from Binance, Bitget, to KuCoin.

The event also spawned names like BINK AI, Botzilla, and Sentism AI—projects that combine AI with DeFi, NFT, and blockchain infrastructure.

As a complement, BNB Chain also held a Super Meetup and the Most Valuable Builder (MVB) Season 9 Offsite event in Hong Kong on April 15, 2025. There was something special about this event because it was attended by big figures like CZ, Vitalik Buterin, and Justin Sun.

The topics of discussion were also dense: from the future of Web3, the role of AI in DAO governance, to criticism of projects that only follow the memecoin trend without any real use. Vitalik even had time to underline the potential of AI to make the DAO voting system more adaptive.

So, it can be said that BNB Chain is now accelerating. Not just patching up programs, but really changing the direction and way of playing. In the midst of increasingly tight market conditions, this approach can be considered quite bold. As of press time, the price of BNB was trading at about $592.59, up slightly by 0.42% in the last 24 hours.