What The Popularity Of Cheap Altcoins Is Really Hiding

In the crypto world, the “unit bias” drives many investors to favor cheap altcoins at the expense of Bitcoin. According to Samson Mow, this misperception distorts investment decisions and fuels an illusion of value. BTC dominance could thus explode far beyond forecasts!

Unit Bias Destroys Newcomers in Crypto

Samson Mow, CEO of Jan3, states that the “unit bias” is “destroying” new crypto investors. In a recent post on April 19, 2025, Mow highlights that this psychological error leads beginners to believe that a cheap altcoin is worth more than a fraction of Bitcoin.

Tweet by Samson Mow

This phenomenon, well known in behavioral economics, suggests that individuals prefer to own a whole unit even if it has less value. Result: altcoins with a high total supply appear more attractive than Bitcoin at over $84,000.

Overvalued Altcoins Without Unit Bias?

Mow proposes a revealing exercise : “What would happen if we evaluated each altcoin as if its total supply were that of Bitcoin, i.e., 21 million?” In this scenario, Ethereum would be worth $9,200, XRP would climb to $5,800, and Solana would reach $3,400. Respective increases of +278,000%, +470%, and +2,300%.

He thus accuses the majority of altcoin projects of exploiting the unit bias to mask their true valuation. “Most create a huge supply to sow confusion.”

Bitcoin Dominance Could Climb Higher

For Mow, Bitcoin’s dominance in the crypto market is far from having reached its peak. Currently at 63.69%, this metric already exceeds analysts’ forecasts who projected a ceiling of 60% by the end of 2024. In his view, this level could still increase, strengthening Bitcoin’s position against altcoins.

During periods of high dominance, money flows into Bitcoin, delaying the emergence of a new altseason.

Unit bias remains a formidable trap for novice crypto investors. By masking the true value of altcoins, it strengthens BTC’s supremacy . As this illusion fades, Bitcoin dominance could grow even more, postponing the rise of a new altcoin season.