Strategy’s Bitcoin Era Yields 2,466% Stock Surge

Strategy, formerly MicroStrategy, achieved a 2,466% stock surge since adopting Bitcoin as a treasury asset in August 2020. Michael Saylor’s leadership has positioned Strategy as a benchmark against leading tech stocks.

Strategy’s remarkable stock performance since its adoption of Bitcoin reflects a significant shift in corporate treasury strategies, with broader implications for institutional adoption of Bitcoin.

Strategy rebranded from MicroStrategy in 2020, with Michael Saylor leading an aggressive Bitcoin accumulation strategy. This move marked the beginning of the “Bitcoin Standard Era,” influencing other corporations to follow suit. The company’s stock has surged since, exceeding returns of major tech stocks.

Michael Saylor, known for his advocacy of Bitcoin as a store of value, utilized debt and equity to bolster Strategy’s coffers with Bitcoin. Public companies holding significant Bitcoin amounts include Marathon Digital Holdings and CleanSpark. Strategy’s strategic shift has not only yielded immense returns but also influenced the broader crypto market.

As of April 2025, Bitcoin trades at $84,124.65, reflecting a 27.94% increase year over year. Strategy’s stock soared nearly 2,500% since 2020, outperforming not only Bitcoin but also tech giants such as Nvidia and Tesla. Such gains indicate the value of incorporating Bitcoin as a corporate asset.

Given this trend, experts foresee continued adoption of Bitcoin among public companies as a treasury asset. Analysts monitor Bitcoin’s price trajectory and its macroeconomic impacts, underscoring its potential as a global reserve currency. Michael Saylor’s model remains a pivotal template for financial adaptation in the industry.

“Choose your Fighter” — sharing a chart highlighting Strategy’s outperformance versus Nvidia, Tesla, and others since adopting the Bitcoin Standard. – Michael Saylor, Executive Chairman, Strategy