Ledger blends crypto security with culture in Pudgy Penguins launch

Ledger has teamed up with Pudgy Penguins to launch a limited-edition series of hardware wallets and accessories blending top-tier crypto security with collectible culture.

The collaboration between digital asset security giant Ledger and Pudgy Penguins is called “Frozen for the Future” and includes 1,000 custom-designed Ledger Flex devices and 500 themed protective cases featuring Pudgy Penguins’ signature artwork and branding.

The collection will debut at TOKEN2049 in Dubai from April 29 to May 1, with global availability beginning April 28 on ledger.com and pudgypenguins.com.

“Pudgy Penguins have created something truly welcoming—playful, physical, and loved by all ages,” said Ariel Wengroff, EVP at Ledger. “This collaboration brings that inclusive spirit to digital ownership in a way that’s fun, secure, and easy to connect with.”

More than a gimmick

The special edition Ledger Flex devices are not just a nod to Web3 culture, rather it offers full Ledger-grade security, safeguarding users’ digital assets in style. Peter Lobanov, Chief Creative Officer at Pudgy Penguins, said the goal was to turn security into “something that reflects the fun, inclusive spirit that Pudgy Penguins stands for.”

The partnership highlights Ledger’s continued push to bring secure self-custody to a wider audience through culturally resonant collaborations, while cementing Pudgy Penguins’ role in bridging Web3 and mainstream audiences through accessible, consumer-friendly products.