Trump Media teams up with Crypto.com to launch digital asset ETFs

Trump Media & Technology Group, the company behind Truth Social, is expanding its financial offerings with a new partnership aimed at launching digital asset-focused exchange-traded funds. 

The firm announced that it has finalized a deal with Crypto.com and asset manager Yorkville America Digital to offer a series of ETFs and related investment products under the “Truth” brand.Fi brand.

The ETFs will combine exposure to digital assets and “Made in America” securities across sectors like energy. Subject to regulatory approval, the products are expected to debut later this year and be available to investors in the U.S., Europe, and Asia through existing brokerage platforms. 

Trump Media and Technology Group had previously applied to trademark six investment products under a new financial brand called Truth.Fi. 

The filings included ETFs and separately managed accounts focused on American manufacturing, energy independence, and Bitcoin ( BTC ) investments. 

America as a hub for digital assets

TMTG Chairman and CEO Devin Nunes said the launch marks a key step in the company’s plan to enter the financial services industry. 

“We’re gratified to work with great partners… and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth,” Nunes said in the press release.

Crypto.com CEO Kris Marszalek highlighted the deal as evidence of the company’s strength in bridging traditional and digital finance, while Yorkville CEO Troy Rillo called the agreement “a significant milestone” aligned with the firm’s America-First focus.

Crypto.com’s broker-dealer subsidiary, Foris Capital US LLC, will facilitate distribution, according to a press release on the matter.

The ETFs will launch alongside separately managed accounts, and TMTG plans to invest up to $250 million of its own capital into the new offerings, with custody provided by Charles Schwab.