- XRP adoption surges in Latin America via Bitso’s platform.
- XRP accounts for 9% of crypto purchases regionally.
- Potential price increase to $10 sparks market interest.
XRP is witnessing significant adoption growth across Latin America, primarily driven by Bitso, a major cryptocurrency exchange and Ripple partner, as reported in 2024.
The rise in XRP’s adoption has sparked market interest, with speculation about its potential to reach a $10 price point amid shifting user preferences.
Bitso Drives XRP to 9% of Regional Transactions
Bitso, a prominent player in the region, leads XRP’s adoption surge in Latin America. The exchange reports XRP accounted for 9% of crypto purchases, up from negligible figures in previous years.
Bitso, a partner of Ripple, facilitated substantial remittance flows, emphasizing XRP’s role in this growth. This underscores an increasing reliance on blockchain-based solutions for cross-border transactions.
XRP’s $10 Price Speculation Gains Momentum
XRP’s growth reflects changing user behavior, with increased investment from retail traders. This shift highlights how regional preferences are evolving toward specific cryptocurrencies.
The potential price rise to $10 fuels speculation, supported by a more favorable regulatory climate . Ripple’s ongoing expansion in Latin America continues to attract attention.
XRP’s Market Evolution from 2023 to 2024
Compared to 2023, when XRP was absent in portfolios, its current popularity marks notable market dynamics. Previously, XRP’s surges linked to remittance channels were more niche-focused.
Market analysts suggest a broad adoption trend could push XRP’s value higher. Historical precedents of rapid adoption in remittance contexts provide insight into potential future outcomes.
“XRP accounted for 9% of all crypto purchases in Latin America in 2024, up from virtually zero the prior year … Mexican users represented 10% of all purchases on Bitso, as they chose XRP as their main token for trading.”
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