Messika launches crypto payment option worldwide

Parisian fine jewelry brand Messika has integrated cryptocurrency payments across its boutiques in Europe, the U.S., and its online store, enabling customers to purchase jewelry using Bitcoin (CRYPTO:BTC), Ether (CRYPTO:ETH), Tether (CRYPTO:USDT), and Solana (CRYPTO:SOL).

This global rollout is made possible through a partnership with Lunu, a payment provider specializing in crypto transactions.

The integration offers a seamless experience where customers scan a QR code, select their crypto wallet and preferred currency, and complete payments instantly without extra fees or complex steps.

“We have deployed Lunu’s integrated payment solution across all our e-commerce sites and boutiques. The payment process, whether in-store or online, is streamlined and compatible with cryptocurrency wallets and cryptos,” said Messika’s Chief Financial Officer, Nicolas Zanelli.

The system automatically converts cryptocurrencies to local fiat currencies at competitive rates, protecting both customers and merchants from volatility and ensuring smooth transactions.

“The rapid acceleration of cryptocurrency adoption marks a transformative moment in global finance. Our partnership with Messika aligns seamlessly with our mission to make cryptocurrency payments accessible and secure,” commented Lunu’s founder, Artem Shaginyan.

By accepting cryptocurrencies, Messika expands its payment options and positions itself at the intersection of traditional craftsmanship and emerging financial technology.

This initiative supports the brand’s goal to innovate while maintaining its heritage in fine jewelry, offering customers more flexibility in how they shop.

According to the company, the integration enhances customer experience and pushes boundaries in luxury retail by combining timeless design with modern payment solutions.