Bitcoin hits $102,800 as institutional investors increase demand

Bitcoin’s (CRYPTO:BTC) price reached $102,819 on Thursday, marking its highest level since early February.

Market analysts attribute this rise to increased participation from institutional investors, including corporate entities and exchange-traded funds (ETFs).

According to Bitfinex analysts, “spot ETF flows remain firm, particularly during U.S. hours,” indicating genuine demand rather than speculative leverage.

They noted that “open interest is high but not frothy, and funding is neutral,” suggesting a structurally supported price move rather than a short-term spike.

Bitcoin’s total exchange balances continue to decline, while long-term holders have resumed on-chain accumulation.

Bitfinex added that as long as ETF and institutional inflows continue and macroeconomic conditions remain stable, any price dips will likely be short-lived and quickly bought up.

Mike Cahill, CEO of Douro Labs, described the milestone as a “full-on narrative reset” that confirms Bitcoin’s role as a macro asset within institutional portfolios.

“We’re seeing coordinated flows from ETFs, sovereign wealth funds, and asset managers who increasingly view Bitcoin as a hedge against policy uncertainty and a vehicle for long-duration growth,” he explained.

Joe Burnett, Director of Market Research at Unchained, highlighted the recent surge in Strive Asset Management’s stock following its partnership with Asset Entities, reflecting growing excitement around Bitcoin treasury companies.

“It’s a powerful new model for capital allocation in a world of broken money,” Burnett said.

Dave Sedacca, Head of Finance at Parity Technologies, pointed to improving market clarity as a factor boosting institutional confidence.

He noted that stable interest rate signals and positive trade developments help stabilise sentiment, making Bitcoin more attractive compared to traditional assets like gold.

Doug Colkitt, contributor at Fogo, emphasised that the rally is supported by fundamentals such as liquid trading venues, transparent custody, and real settlement infrastructure.

“Bitcoin’s rally is being fueled by fundamentals, not froth—and that’s what makes this moment more sustainable than previous cycles,” Colkitt stated.

At the time of reporting, the Bitcoin (BTC) price was $102,765.