Trump Media establishes corporate bitcoin treasury with $2.5 billion offering

Trump Media and Technology Group announced on Tuesday that it has entered into subscription agreements with approximately 50 institutional investors for a private placement offering totaling nearly $2.5 billion. The company will utilize the proceeds to establish a corporate Bitcoin treasury. 

The $2.5 billion offering includes $1.5 billion in Trump Media common stock and $1 billion in convertible notes at a conversion price equal to a 35% premium. The company said it plans to place Bitcoin on its balance sheet alongside existing cash, cash equivalents, and short-term investments totaling $759 million as of the end of the first quarter of 2025.

Nasdaq-listed Trump Media and Technology Group (ticker DJT) is the operator of the social media platform Truth Social and the FinTech brand Truth.Fi. The latter was created in January and approved to invest up to $250 million of its over $700 million in cash reserves into traditional investment vehicles, SMAs, ETFs, bitcoin, and "similar cryptocurrencies or crypto-related securities."

Tuesday's announcement follows weekend reports that Trump Media & Technology Group planned to raise $3 billion to invest in Bitcoin and other cryptocurrencies. Trump Media denied the story , reportedly stating that "the Financial Times has dumb writers."

"We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets," Trump Media CEO and Chairman Devin Nunes said in a press release. "Our first acquisition of a crown jewel asset, this investment will help defend our Company against harassment and discrimination by financial institutions, which plague many Americans and U.S. firms, and will create synergies for subscription payments, a utility token, and other planned transactions across Truth Social and Truth+."

Crypto.com and Anchorage Digital will provide custody for Trump Media's Bitcoin treasury.

Strategy (formerly MicroStrategy) established the trend of corporate bitcoin reserves. Following its latest purchases , its total holdings have risen to 580,250 BTC.