PSG Incorporates Bitcoin Reserve Amidst Champions League Run

Paris Saint-Germain (PSG) revealed on May 29, 2025, that it added Bitcoin to its treasury during the Bitcoin 2025 conference in Las Vegas.

PSG’s decision to adopt Bitcoin as a treasury asset reflects broader sports industry shifts towards digital currencies, influencing future club strategies.

Pär Helgosson, leading PSG Labs and Web3, made the announcement, stating that PSG had been quietly acquiring Bitcoin since 2024 as a strategic financial approach. The club’s decision aligns with an innovation-focused ethos aiming to appeal to younger fans.

The impact extends to Bitcoin’s position as a store of value, strengthening its institutional role. PSG’s announcement, strategically timed before the Champions League final, enhances the visibility of both the club’s crypto strategy and Bitcoin itself.

PSG, with a fan base of 550 million, mainly under age 34, plans to support Bitcoin and Web3 startups via PSG Labs. Helgosson emphasized, “We’re setting a precedent in sports finance.”

“We put Bitcoin in our books. We took our fiat reserves and we actually allocated Bitcoin. We still have it… as one of the largest clubs in the world, we’re the largest player in the sports ecosystem to do that.” – Pär Helgosson, Head of PSG Labs and Web3, Paris Saint-Germain

PSG’s move might prompt other clubs to embrace Bitcoin, marking a potential shift in sports finance.

The adoption of digital assets by global brands could accelerate industry-wide acceptance and investment, affecting broader market dynamics.

The integration of Bitcoin by PSG could also pressure regulatory bodies to assess policies surrounding digital assets in sports. Collaborations with crypto enterprises and focus on Web3 innovations may redefine technological and financial landscapes within the industry.