Trump Media Files Bitcoin ETF Application with US SEC

• Truth Social’s Bitcoin ETF May Attract Retail Investors
• Trump Media and Crypto.com Join Forces in Cryptocurrency Market
• SEC filing highlights Trump brand’s crypto ambitions

Trump Media and Technology Group (DJT), the parent company of the social media platform Truth Social, has filed an S-1 filing with the U.S. Securities and Exchange Commission (SEC) to launch the Truth Social Bitcoin ETF. The fund, if approved, would allow retail investors to trade Bitcoin through an exchange-listed product, leveraging Trump’s brand familiarity to reach a wider audience in the cryptocurrency space.

LAST🔥

🧨Truth Social, from President Trump, submitted a request to issue an ETF # Bitcoin

🚀The ADOPTION of this cycle is going down in HISTORY and marks a before and after in the industry #crypt

Source: WatcherGuru pic.twitter.com/OVt1JnlL1u

— Blatam (@blatam_) June 5, 2025

The ETF will be sponsored by Yorkville America Digital, which presents itself as a manager focused on the national interests of the United States. The Crypto.com platform was designated to act as the fund's custodian, lead executor and liquidity provider, playing an essential role in the ETF's operational infrastructure.

The proposal is still under review by the SEC, and if it receives regulatory approval, the fund would be listed on NYSE Arca. The launch would represent a new strategy for Trump Media, which has already expanded beyond social media with projects such as the streaming platform Truth+ and the fintech Truth.Fi.

Even in a market already saturated with similar products, such as the recently approved Bitcoin spot ETFs, Truth Social's fund tries to stand out by directly associating it with the image of Donald Trump, a widely recognized figure among conservative investors.

According to supporters, the project could serve as an additional means of accessing Bitcoin. “It’s a sign of financial freedom,” Trump has declared on previous occasions, strengthening the pro-Bitcoin narrative among his base. On the other hand, critics question possible ethical conflicts, given Trump’s personal connection to the brand and the potential for indirect financial benefits.

Although the White House has stated that Trump has no operational ties to companies that use his name, the launch of an ETF linked to his political image raises debates about the use of public identity in financial products aimed at the cryptocurrency market.

The NYSE listing process has already begun, and expectations are high for the SEC’s final decision. If authorized, the fund should attract the attention of a specific niche of investors seeking exposure to Bitcoin through a product with a strong and recognized political identity.