Metaplanet Buys $118 Million Bitcoin, Outpaces Competitors

Metaplanet Inc.’s Latest Bitcoin Acquisition

Metaplanet Inc., a publicly traded company in Tokyo, has announced the acquisition of 1,111 Bitcoin, amounting to approximately $118 million. This transaction significantly increases their total Bitcoin holdings to 11,111 BTC .

Metaplanet’s acquisition indicates a steadfast commitment to Bitcoin as a corporate reserve, potentially reinforcing Bitcoin prices through limited supply. Immediate market reactions remain minimal, with no secondary asset impact reported.

Metaplanet Inc. completed its significant Bitcoin acquisition on June 23, 2025, purchasing 1,111 BTC at an average price of $106,408 each. CEO Simon Gerovich announced the purchase on X, formerly known as Twitter.

The company has shifted focus from hotel management to Bitcoin accumulation since December 2024, aiming for Bitcoin reserves of 210,000 BTC by 2027. Funding involved bonds and stock rights, marking a strategic financial approach.

“We are committed to aggressive BTC accumulation,” said Simon Gerovich, CEO of Metaplanet Inc. — source: Metaplanet’s Latest Bitcoin Buy

This bold move has sparked interest across corporate sectors, demonstrating a growing trend toward Bitcoin integration in treasury strategies. Metaplanet’s move exemplifies a significant market strategy, signaling institutional validation.

Market Impacts remain concentrated on Bitcoin, as no altcoins or decentralized finance protocols have shown immediate reaction. Institutional Bitcoin allocations show increasing trends, potentially influencing BTC market capitalization.

Historically, such acquisitions align with similar initiatives led by MicroStrategy , emphasizing Bitcoin as a prime corporate asset. Continued acquisitions may stabilize or lift BTC’s market value as institutional investments expand.