Amdax Plans to Launch Bitcoin Treasury Firm on Euronext

Amdax Plans to Launch Bitcoin Treasury Firm on Euronext

Amdax, based in Amsterdam, plans to launch AMBTS, a Bitcoin treasury company, on Euronext Amsterdam, aiming to acquire 1% of total Bitcoin supply as of August 18, 2025.

A significant European entry into institutional Bitcoin holdings could influence market dynamics and liquidity, paralleling U.S. trends with enhanced regulation under MiCA compliance.

Amdax’s Bitcoin Treasury Strategy

Amdax, an Amsterdam-based digital asset firm, has announced its plan to launch the Amsterdam Bitcoin Treasury Strategy . The company aims to list this on Euronext Amsterdam, setting a precedent for regulated Bitcoin treasuries in Europe.

The initiative is led by CEO Lucas Wensing, who emphasizes the growing trend of Bitcoin in corporate treasuries. With this move, Amdax aspires to acquire 1% of Bitcoin’s total supply. Wensing states,

“With now over 10% of bitcoin supply held by corporations, governments and institutions, we think the time is right to establish a bitcoin treasury company with the aim to obtain a listing on Euronext Amsterdam, as one of the leading exchanges in Europe.”

Institutional Interest and Financial Goals

The establishment of a regulated Bitcoin treasury company is expected to attract significant attention from institutional investors. This is poised to influence investment strategies across Europe and support Bitcoin’s status as a credible financial asset.

Financially, the initiative plans to raise around $24 billion. This mimics successful models seen in firms like MicroStrategy and anticipates a shift in corporate treasury models in the EU market.

Regulatory Confidence and Market Impact

The European regulatory approval demonstrates confidence in Bitcoin’s potential. This reflects a broader global interest in digital currencies as mainstream treasury assets.

Historically, such moves have strengthened Bitcoin’s market valuation and liquidity. Analysts suggest this may boost Bitcoin’s institutional integration, echoing successful cryptocurrency treasuries and ETFs elsewhere. This bolsters its image as “digital gold.”