Bitcoin News Today: Boyaa Bets Big on Web3, Backs $10M MTT Ecosystem Push

Alchemy Pay, a leading fiat-crypto payment gateway, has integrated its fiat on-ramp solution into the Web3 Texas Hold'em tournament platform MTT Sports, which is backed by Hong Kong-listed Boyaa Interactive International Ltd. (Stock Code: 0434). This partnership enables users to seamlessly purchase the platform’s native token, $MTT, using fiat payment methods such as Visa , Mastercard , Apple Pay, Google Pay, and local bank transfers. MTT Sports, designed for mass adoption, already offers free-entry gameplay and cryptocurrency prize pools, with 100 BTC in total prizes funded by Boyaa’s initial investment [1].

Boyaa Interactive has been increasingly involved in the Web3 space, having invested 100 BTC into MTT ESports, the developer behind MTT Sports and the Cosmos-based MTT Network. In 2024, the company further solidified its commitment by acquiring 10% of the total issued $MTT tokens through a $4.18 million USDT investment. Combined with its earlier equity stake, Boyaa now holds a 25% equity stake in MTT ESports, with total investments nearing $10 million [1]. This strategic move aligns with the growing trend of traditional companies diversifying their assets into digital currencies, as seen with other Asian firms embracing Bitcoin as a corporate asset [2].

The integration of Alchemy Pay’s solution into MTT Sports marks a significant step in the platform’s accessibility and user experience. Users from 173 countries can now fund their gaming wallets, make in-game purchases, and access tournaments with greater ease. The partnership aligns with Alchemy Pay’s broader strategy to expand its presence in Hong Kong and across Asia, positioning itself as a key player in the Web3 infrastructure space. This collaboration also supports Alchemy Pay’s vision to enable traditional companies like Boyaa to enter and scale in the Web3 environment through compliant and user-friendly infrastructure [1].

Boyaa Interactive, a global online game operator, has over 530 million registered players across 100 countries and regions, offering games in 12 languages. The company, which was listed on the Hong Kong Stock Exchange in 2013, aims to position itself as a leading Web3 listed company. Its portfolio includes approximately 70 online games, developed and operated through independent efforts and multi-platform strategies. The company’s focus on game localization and cultural adaptation has been a key factor in its expansion strategy [1].

MTT Sports is built on the Cosmos-based MTT Network and aims to provide a seamless experience for both gamers and crypto enthusiasts. The platform’s high-stakes tournaments, offering 1 BTC prize pools per event, are supported by Boyaa’s continued investment in the MTT ecosystem. The integration of Alchemy Pay’s fiat-crypto on-ramp not only enhances the platform’s accessibility but also supports its vision for broader adoption. As Hong Kong continues to develop as a hub for digital assets, Alchemy Pay’s role in supporting platforms like MTT Sports highlights the growing importance of compliant and user-friendly infrastructure in the Web3 space [1].

Source: